But the lockdown and shutdown of businesses have decreased the annual revenue and net income of the company by 8.74% and 7.55%. July 25, 2015. According to Kalakumari and Sekar (2014), the company has established markets in over 200 countries globally and offers more than 500 brands of soft-drink. SWOT Analysis of Coca Cola (6 Key Strengths in 2021) This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world's second largest beverage manufacturer. Emerging markets are set to lead the company's off-trade sales of carbonates. Additionally, the trends and development of cafes can threaten Coca Cola's livelihood. It's because of the covid-19 pandemic in 2020. Coca-Cola posts a very sizable net profit this year, nearly $3.5 billion. 2016 sales for Diet Coke fell by 4.3% from the previous year while Diet Pepsi was down by 9.2%. KFC Opportunities 2021: Plant-based . The first part is a short description of the Coca-Cola Company, identifying the key milestones since the start of its . Download Download PDF. Corporate social responsibility 7. The Coca-Cola Company's annual advertising spending was $4.004 billion, $3.976 billion and $3.499 billion in 2016, 2015 and 2014, respectively (The Coca-Cola Company, 2017). Diet sodas sold by both The Coca-Cola Company and rival Pepsico posted steep volume declines last year as consumers opted for healthier options. The models used for analysis include the Porter's Five Forces, PEST analysis, and SWOT. CASE STUDY. The Coca-Cola is one of the leading firms in . It identifies the effects of competition and weaknesses as per the culture and organizational structure. One of the company's strengths is that it holds 42% of the market . Brand image: Coca-Cola is the largest manufacturer, distributor, and bottling company of non- alcoholic beverage in the world. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. Investing in Coca-Cola Stock Authorization This report on the Coca-Cola Brand Company Evaluation is submitted on November 12, 2012 to the Board of Directors of . SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been . 2.2.1 Threat of new entrants. Bargaining power over suppliers 6. 2. This report is a SWOT analysis of the Coca Cola Company aimed at identifying the competitive advantage and market positioning of Coca Cola. SWOT Analysis of Coca-Cola: Strength: 1. These indicate the internal factors of a brand. Download Download PDF. The company experiences moderate pressure from the potential entrants because of the low switching costs. Strengths of Coca-Cola tells that what is brand is good at based on its strategies, market share, resources etc. Britain, in Coca-Cola and Coca-Cola Zero in France and in Coca-Cola in Sweden and Benelux. This report contains application of SWOT, PESTEL, Porter's Five Forces and Value-Chain analytical frameworks towards the case study of Coca Cola Company. Full PDF Package Download Full PDF Package. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. High brand valuation - Coca-Cola is undoubtedly one of the most renowned brands with a high brand value. Price From: €123 EUR $125 USD £105 GBP. . Coke is currently the market leader in the manufacture and sale of sugary carbonated drinks and has a strong brand image. Coca-Cola has a strong brandname and brand portfolio. This Analysis of Coca Cola will elaborate on the internal and external analysis of Coca-Cola. Sugary carbonated drinks are currently an extremely profitable line of business. Competitors. SWOT stands for an organization's Strengths, Weaknesses, Opportunities and Threats .At Oak Spring University , we believe that protagonist in Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands case study can use SWOT analysis as a strategic management tool to . 2018. They were made available in both Coca-Cola and Coca-Cola Zero, offering both smaller sizes and sugar free options. Asa Griggs Candler, John Stith Pemberton. The Coca-Cola Company, founded in Georgia in 1892 and incorporated in 1919, is the world's largest beverage company. Weaknesses. However, Coca-Cola is threatened by intense negative publicity and sluggish performance domestically. Company Reports. Coming up next is a SWOT assessment of Coca Cola: Coca-Cola Strengths - Internal Strategic Factors. 2. The name Coca-Cola was first trademarked at the United States Patent and Trademark Office on December 16th, 1887, and then later went public in 1919. SWOT Analysis of Coca Cola. Strong brand identity - Coca-Cola is a highly popular brand with a unique brand identity.Its soft drinks are the most-selling drinks in history. The first strength of Coca Cola Company is its global brand, which dominates soft-drink market. Although there are many substitute products, Coca-Cola's . Brand Value: Coca-Cola has a strong brand positioning and a vast . 1. Strengths. This paper is aiming to critically assess the internationalization strategy of Coca-Cola Company, and to provide necessary recommendations next five years based on PEST and SWOT models. According to Kalakumari and Sekar (2014), the company has established markets in over 200 countries globally and offers more than 500 brands of soft-drink. SWOT stands for an organization's Strengths, Weaknesses, Opportunities and Threats .At Oak Spring University , we believe that protagonist in Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands case study can use SWOT analysis as a strategic management tool to . Introduction to SWOT Analysis of Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands . SWOT Analysis of Coca-Cola. Coca-Cola, also known as Coke, is an American carbonated soft drink company with its headquarters in Atlanta. The Coca-Cola is one of the leading firms in . Download File. Presentors Aarati Ojha Amrit Ghimire kiran Maharjan Merina Maharjan Introduction • The Coca-Cola company is an American multinational beverage corporation established in January 29, 1892 and the company invented Coca-Cola in 1886 by Pharmacist John Stith Pemberton. By John Dudovskiy. Appendix. ANALYSIS: As of late, Coca-Cola has been defeated of the main five in Brand's yearly "best 100 most significant brands" rankings by tech organizations, and even McDonald's. Coca-Cola improves in Interbrand's yearly rankings — coming third a year ago, behind Google (2) and Apple (1.) A short summary of this paper. Please select an option from the list below. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an . Katarínka Pestel forces SWOT Analysis of Alphabet Games SWOT Analysis Guidelines Report Alphabet Games Obsah A.PESTEL 1 B. SWOT Analysis 2 1.Strenghts 2 2.Weaknesses 3 4.Threats 4 C.SWOT Analysis Guidelines 6 Index 8 References 9 Books 9 Internet 9 Notes 9 A.PESTEL Mullins stated that‚ organisational effectivness and performance depends upon thes sucesfull management of the opportunities . World's largest market share in beverage 2. - Products are innovative and unique. The Coca Cola SWOT analysis can find out the strategies that can help the company to strengthen its position and maximize revenue. Source: The information is based on The Coca Cola Company Annual Report 2019. Retrieved December 24, 2017, from Sitvaros, C. (2017, April). Coca-Cola Company SWOT Analysis Strengths Weaknesses Opportunities Threats . Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 fSCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for . Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. According to Interbrand annual report, Coca Cola is ranked 6th best global brand in 2021 . Coca Cola is one of the most leading brands in the world and generate 6 to 8 billion net income dollars every year. Unformatted text preview: Coca Cola SWOT Analysis 1 Coca Cola SWOT Analysis BUS 4407 - Strategic Management University of the People Coca Cola SWOT Analysis 2 Assignment Pick any organization you are familiar with and complete a SWOT analysis for it.You may want to create a chart to help organize your ideas. The U.S. $8.92 billion (2019) 3. Granted that Coke has a vested interest in the bottlers and the product that they produce. Great starting point for your next campaign. Customer loyalty 5. It identifies all the key strengths, weaknesses, opportunities and threats that affect the . The main objective of this report is to evaluate the competitive position of Coca-Cola. • Coca-Cola is valued at over 67 billion dollars. The "Coca-Cola" logo is known world-wide selling more soft-drink products than any other producer. This has led to some tension in the past. Coca Cola does not. Valuable Brand. Coca-Cola Strengths - Internal Strategic Factors. . The best global brand in the world in terms of value ($77,839 billion) 2. . Create your own Coco Cola SWOT diagram by editing this using our online tools. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an . Being the largest beverage company in the world, Coca-Cola has a strong financial position in the industry. i)World's leading brand: The company has a leading brand value and a strong brand portfolio. The U.S. $ 37.27 billion (2019) Founder. Strengths. Its soft drinks are the most-selling drinks of all time. Coca Cola SWOT Analysis. Coconut Market Size In 2022 : Top Countries Data, SWOT Analysis, Share, Top Manufactures, Growth Insights and Forecasts to 2027 | 146 Report Pages Published: May 18, 2022 at 4:02 a.m. 2. Coca-Cola SWOT Analysis Case Study: Be sure to Read the Short Section Below. The company ranks well ahead its closest competitor Pepsi, with brand equity of $67 billion compared to Pepsi¶s $13 billion. Check out this FREE essay on Coca-Cola Swot Analysis ️ and use it to write your own unique paper. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. Threat of new entrant is the result of new competitors joining in the industry, causing the company to develop competitive advantage and maintain the market share. Objective Of The Assignment • This Assignment has been prepared with a specific purpose in mind. We hope this analytical report will help you determine your decision on whether you should invest in the Coca-Cola Companies stock for a ten-year period. The same year, nearly $ 3.5 billion SWOT assessment of Coca Cola was founded in Atlanta Georgia... Used for analysis include the Porter & # x27 ; s largest market share in beverage 2 allows a number. 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